Some Internet Marketing Terminology explained...........What is an auto responder ?
What is an auto responder?
An auto responder is a software program that automatically sends out emails on a pre-scheduled basis to all opted-in people on your list.
Once you have built a list, the idea is that you send them some freebies or send them a newsletter or an affiliate link etc… You can’t possibly do all this manually each time you receive a new opt-in. An autoresponder does this automatically for you. Let’s say you want to create a 5 part email course. You set the intervals for the emails, say once a day. All you need to do is type in the emails once in your auto responder software and your list will get an email once a day. Anyone joining your list will automatically be sent those emails for the next 5 days.
So the owner of the list uses autoresponder software to set up a sequence of emails that go out at regular intervals.
You must have an auto responder when you have an opt-in box on your website.
You will have seen these messages at the bottom of your emails :
When you click on that click you will be unsubscribed. By law you need to put an unsubscribe button at the bottom of each email you send. If people no longer want to receive your emails and click unsubscribe, your auto responder will remove that person automatically from your list and your next pre-scheduled email will no longer be received by the person who has unsubscribed.
Which auto responder is best?
The best email auto-responder on the market, is in my opinion www.aweber.com, but a good, free alternative is MailChimp (if using a limited list).
Here’s a list of automated email auto responders:
You have to make sure that you use a professional auto responder service because that way you are protected from spam complaints. If you can provide proof of subscriber opt-in you are in a strong position.
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